At GWT, we intend Social Media Optimization (SMO) as the strategic use of online social media to achieve multiple goals such as:

• Increase the brand awareness, authorithy and influence in its sector
• Increase the direct participation with its communities and “join the conversation” about their products/services.
• Increase the number of qualified visitors to its own website.

Moreover, SMO has become in recent years more and more interconnected with Search Engine Optimization (SEO). Today Social Media presence has become as important as Link popularity as a main ranking factor for all the major Search Engines.

On others perspectives, SMO can also be approached and used as:

• a technique of viral marketing where word of mouth is created through the use of networking in social media.
• an integral part of an online reputation management (ORM) strategy for organizations or individuals who care about their online presence.