Search engine optimization (SEO) is the process of improving the visibility of a website in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. The higher on the page and the more frequently a site appears in the search results list (SERP) for relevant keywords, the more visitors it will receive from the search engines.

At GWT, we consider SEO as a vital process to attract qualified visitors to its own website. SEO activity should be approached continuously and not as one-off project, expecting the first results both in visits and in rankings after 3-6 months, depending on the competitive environment.

SEO requires a project management approach, based on several phases such as research, strategic planning, execution and a permanent monitoring phase, which will provide the necessary feedback to continuously optimize the results.

GoldWebTraffic SEO strategies and action plans are defined considering:

1. How search engines work in order to index and rank pages for sets of users queries (onpage content and technical factors, link popularity, authority   and Influence in Social Media)

2. Which keywords people use to search for a specific product/service (keyword research)

3. Competitive environment for each set of targeted keywords, which will define the complexity and length of each SEO project (competitive intelligence)