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<channel><title><![CDATA[Barcelona SEO - Blog]]></title><link><![CDATA[http://www.barcelonaseo.com/blog.html]]></link><description><![CDATA[Blog]]></description><pubDate>Fri, 13 Apr 2012 04:29:15 -0800</pubDate><generator>Weebly</generator><item><title><![CDATA[Tips for Getting Website Traffic ]]></title><link><![CDATA[http://www.barcelonaseo.com/1/post/2012/02/tips-for-getting-website-traffic.html]]></link><comments><![CDATA[http://www.barcelonaseo.com/1/post/2012/02/tips-for-getting-website-traffic.html#comments]]></comments><pubDate>Thu, 09 Feb 2012 03:45:02 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.barcelonaseo.com/1/post/2012/02/tips-for-getting-website-traffic.html</guid><description><![CDATA[You  have to have traffic if you want to be  successful  in internet marketing.Basically,  if you have no website  visitors, you will not get any customers. The  internet is loaded  with blogs.How  will your blog get exposure?You  have to move  things up a bit.Let  everyone see  your brand.Promote  your website.Do  things to get your website seen.You  need steady website traffic to ensure your online marketing success. [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph editable-text" style=" text-align: left; ">You  have to have traffic if you want to be  successful  in internet marketing.Basically,  if you have no website  visitors, you will not get any customers. The  internet is loaded  with blogs.How  will your blog get exposure?You  have to move  things up a bit.Let  everyone see  your brand.Promote  your website.Do  things to get your website seen.You  need steady website traffic to ensure your online marketing success.<br /></div>  <div >  <!--BLOG_SUMMARY_END--></div>  <div  class="paragraph editable-text" style=" text-align: left; ">So, now that you realize that you have to get your brand out to the public.How do you plan to do this?You have to make a commitment to this because it can either buildup or damage your online business.Your overall strategy might have to be changed as time goes on.However, you have to work on driving traffic to your website from the jumpstart.If you are having problems in this area, this article can help you.<br /><br /><br /><br />Good Keyword Research<br /><br /><br />Good keyword research is one of the best ways to get people to come to your website.Be certain that your keywords are going after the audience that you want to attract.Try to only utilize the keywords that most people would use to locate your blog.If you want to get exposure for your site, then choose the best keywords for your site.Numerous online keyword resources can aid you with your search for good keyword search volumes.Place these keywords in different places of your blog.People will land on your site via these keywords and know that you are selling products.<br /><br /><br />Website Content is Very Important<br /><br />Get people to your website by providing good information.Ensure that your content is noteworthy.First time readers want to unique opinions that are not stale.They do not want to hear the same old information that has been provided in the past.Give them content that makes them think.<br /><br />When people search online, they are looking for information.Sometimes this information is for entertainment purposes.And other times, it is needed to solve a problem.It does not matter what niche you are in.If you are not providing information that people are looking for, you will not get a lot of traffic to your website. Unfortunately, just because you have an interest in something does not mean that it is needed by anyone else.There is nothing wrong with this if you just want to vent and express your viewpoint online.But, if you want to earn a living online, your info has to attract traffic.<br /><br /><br />Acquire Traffic with Blog Comments<br /><br />Find others in your niche by posting comments on their blogs.Locate other well known blogs in your area.Start commenting on these blogs when you find interesting articles that you like.When you make comments such as these, it gets your name out there.This will bring more exposure to your website.By filling out the individual blog forms, this will provide links to your site.If someone thinks that you said something thought provoking, they will go to your site to read more.You might be able to keep them on your site with other appealing content that you have written.But make sure that your comments are filled with quality.Remember that various blog owners will not approve spam to be posted on their blogs.<br /><br /><br />Forum Comments that Interest Others<br /><br />Interesting forum comments will also get new customers to come to your website.You must get plenty of backlinks from all over the web so that people can find you.Start by signing up with a few different niche forums.Just like with blog comments, your forum comments must provide value to the original post.Do not view this as a chance to spam the forum.This is because you will be banned from the forum community if you take this viewpoint.Just provide good information and people will gradually return to your website to get additional information.<br /><br />All in all, you will not get very far in internet marketing if you do not have people coming to your website.New traffic has to see what your website has for sale.Provide good content for them to search and read.Bring them in by doing good keyword research.Then continue creating relationships by commenting on the blogs of others.Let them see that you have something to say that matters.</div>  ]]></content:encoded></item><item><title><![CDATA[Pay per click vs. search engine optimisation: Which is the better way to market?]]></title><link><![CDATA[http://www.barcelonaseo.com/1/post/2012/02/pay-per-click-vs-search-engine-optimisation-which-is-the-better-way-to-market.html]]></link><comments><![CDATA[http://www.barcelonaseo.com/1/post/2012/02/pay-per-click-vs-search-engine-optimisation-which-is-the-better-way-to-market.html#comments]]></comments><pubDate>Tue, 07 Feb 2012 02:04:34 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.barcelonaseo.com/1/post/2012/02/pay-per-click-vs-search-engine-optimisation-which-is-the-better-way-to-market.html</guid><description><![CDATA[Pay per click and Search engine optimisation are the two routes for internet  search marketing. They are unique tactics around which companies continue to  grow. Whether pay per click or search engine optimisation is the more  advantageous method for the most part will depend on the type of marketing  camp [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph editable-text" style=" text-align: left; ">Pay per click and Search engine optimisation are the two routes for internet  search marketing. They are unique tactics around which companies continue to  grow. Whether <a href="http://www.clicksclicks.com.au/" style="" title="">pay per click</a> or <a href="http://www.hitmeplease.com.au/" style="" title="">search engine optimisation</a> is the more  advantageous method for the most part will depend on the type of marketing  campaign you intend to run.<br /><br /></div>  <div >  <!--BLOG_SUMMARY_END--></div>  <div  class="paragraph editable-text" style=" text-align: left; "><strong>PPC - sponsored links and results </strong><br /><br />A PPC advertising campaign, just like SEO, provides both benefits and  drawbacks. Should you wish to produce a direct impact and start making awareness  swiftly, PPC is the way to do this. <br /><br />In lieu of making comprehensive modifications to your website as well as its  written content in order to contend with other websites within the organic  search results, PPC practically enables you to purchase a top level Google  ranking. <br /><br /><strong>Google Adwords</strong><br /><br />A Google Adwords PPC campaign lets you control your advertising campaign in  real time, concentrate on particular areas and control your budget. Where SEO is  largely about initial financial commitment and organic results that frequently  take time to develop and build, PPC is more direct and focused. <br /><br /><strong>SEO services</strong><br /><br />Search engine optimisation certainly is the slower burning of these leading  Marketing tactics. With PPC, you need to pay each and every time a person visits  your site through your subsidized links. Search engine optimisation, on the  other hand, is free in this way. <br /><br />You do not pay money for visitors to visit your site via sponsored links, but  you do need to invest in optimising your website in order to strive for a top  position in the organic Google results. <br /><br />Search engine optimisation is designed for maintained online marketing  strategies, but it is generally the far more complicated beast which is usually  more challenging to monitor and manage. A PPC campaign is normally fast and  simple to launch, straightforward to monitor and easy to control.  <br /><br />PPC is mostly about getting a lot of exposure in a short time. SEO is about  continued, top quality visibility over a longer period. Both have their uses and  can be very successful when applied correctly.<br /><br /></div>  ]]></content:encoded></item><item><title><![CDATA[The Top Search Engine Optimization Techniques for Sites]]></title><link><![CDATA[http://www.barcelonaseo.com/1/post/2012/02/the-top-search-engine-optimization-techniques-for-sites.html]]></link><comments><![CDATA[http://www.barcelonaseo.com/1/post/2012/02/the-top-search-engine-optimization-techniques-for-sites.html#comments]]></comments><pubDate>Fri, 03 Feb 2012 02:22:34 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.barcelonaseo.com/1/post/2012/02/the-top-search-engine-optimization-techniques-for-sites.html</guid><description><![CDATA[SEO, or Search Engine Optimization refers to the techniques to increase traffic for your site. There are numerous techniques to utilize, many are easier than others. SEO is basically increasing presence on search websites which should send you more web traffic. The goal for all SEO is to get your website to appear as number one for searches. A good first step is to ensure your blog is optimized correctly. Make sure you use appropr [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph editable-text" style=" text-align: left; ">SEO, or Search Engine Optimization refers to the techniques to increase traffic for your site. There are numerous techniques to utilize, many are easier than others. SEO is basically increasing presence on search websites which should send you more web traffic. The goal for all SEO is to get your website to appear as number one for searches. A good first step is to ensure your blog is optimized correctly. Make sure you use appropriate meta keys and descriptions so that search engines are able to spider your website more effectively. Once this is done you will not have to look at it again. Whatever your website is about make sure your title, keywords and description are all relevant and targeting the area of interest. This is the information which is shown in search engine results.&nbsp;<br /></div>  <div >  <!--BLOG_SUMMARY_END--></div>  <div  class="paragraph editable-text" style=" text-align: left; ">Also, it is important to write good content. Plagiarizing content that is not  unique will get you marked down by search engines. Search engines are now highly  developed and smart at offering users the most relevant content. <br /><br />Once you have optimized your website correctly and written good, original  content, the next stage is to build links. Search engines determine how good  your website is by how many inbound links the site has. For example, if your  website has more links than another, search engines will rank you higher and you  will get more traffic. Writing good quality, keyword driven content will result  in this process happening organically but it may take a while for search engines  to discover you. To speed it up you can try some of the following techniques. <br /><br />Firstly, submit articles to article directories. Sometimes it can be tough  for the articles to be accepted because they have to be reviewed by reviewers.  But, for every article that gets accepted, you also get a couple of links.  Search engines really like this. You should see SEO as a game - always trying to  get quality links from good sources. <br /><br />Secondly, you can build links to your blog by commenting on blogs. Many blog  owners allow you to link to your site with a dofollow link. Dofollow is the  colloquial name given to links that search engines will take notice of, compared  with nofollow links. Nofollow was invented because people would pay for links to  their website or spam lots of links. Nofollow means search engines will ignore  the link which means you will get no SEO benefit from it. Spend some time  finding blogs that allow you to link your site? This is beneficial because it  will give your website SEO benefits and also increases the awareness and allows  you to network with the blogosphere. Your comments ought to be genuine and  relevant to the posts. In most cases, writing something self-promotional (e.g.:  "please take a look at my home page")  will not get accepted and you will have wasted effort and time. Always aim to be  a productive commenter. <br /><br />Furthermore, you may also want to use online book marking websites to bookmark  to your content. Do not spam your website too much though because the admins for  the sites will likely block your website from being added. But similar to  directories, you will be able to receive a good inbound link from a high quality  page. If a site is well established, search engines give you more SEO benefits  from getting a link from there. In other words, getting a dofollow link from a  popular online book marking site is worth much more SEO-wise compared to a link  from a small site. <br /><br />One last tip is to submit your site to online directories. They can be a bit  troublesome to setup but if you can get a link from a directory it will  eventually improve your search engine ranking. A lot of the directories are well  established. Although there are normally various submission options. It is  common for directories to offer different free and paid submission options.  Generally they will be: paid for, free but with reciprocal links and free. If  you can pay for links (although they can be quite costly) then you will see your  website fast tracked into the directory. If you go for a free link then it can  take months to get accepted. Unfortunately, reciprocal links negate the SEO  benefit of the link because they are not one-way. These may be beneficial for  referring traffic but for SEO purposes these are not as useful. <br /><br />If you follow the above hints and tips then you should see an improvement in  your search engine rankings. However you should also definitely be using  services to monitor and report your SEO efforts and Internet traffic. This way  you will be able to see what has the most benefit and what you can focus more  on.<br /><br /></div>  ]]></content:encoded></item><item><title><![CDATA[ How Poor Marketing Strategies Affect a Business]]></title><link><![CDATA[http://www.barcelonaseo.com/1/post/2012/01/-how-poor-marketing-strategies-affect-a-business.html]]></link><comments><![CDATA[http://www.barcelonaseo.com/1/post/2012/01/-how-poor-marketing-strategies-affect-a-business.html#comments]]></comments><pubDate>Mon, 23 Jan 2012 05:19:30 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.barcelonaseo.com/1/post/2012/01/-how-poor-marketing-strategies-affect-a-business.html</guid><description><![CDATA[A&nbsp;marketing strategy&nbsp;is the backbone of any business. It generates the required awareness about your products or services among customers. A good marketing strategy should correlate well with the long-term marketing plans and goals of the business.But, due to a variety of reasons, businesses tend to go for flashy strategies or outdated ones to  [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph editable-text" style=" text-align: justify; ">A&nbsp;<a href="http://www.goldwebtraffic.com/" style="" title="">marketing strategy</a>&nbsp;is the backbone of any business. It generates the required awareness about your products or services among customers. A good marketing strategy should correlate well with the long-term marketing plans and goals of the business.<br /><br />But, due to a variety of reasons, businesses tend to go for flashy strategies or outdated ones to market their products. This can negatively impact the sales as well as reputation of overall business.<br /><br />Let us find out where businesses go wrong in choosing their marketing strategy properly.<br /><br /><strong style=""><font size="3" color="#000066">Lack of marketing expertise</font></strong><br />A marketing plan devised for a business should be organized in a way, such that it complements the goals and resources of the organization. But many businesses become over ambitious and go for extreme marketing campaigns that are not necessary for their business type. This leads to depletion of funds, which can be used for other purposes.<br /><br /><strong style=""><font size="3" color="#000066">Lack direction</font></strong><br />A marketing program will be futile if it fails in targeting the desired audience. Many marketing professionals try to impress the management instead of working on customer preferences and choices. Marketing strategies designed in such manner will have little impact on customers purchasing decision and may lead to poor sales.<br /><br /><strong style=""><font size="3" color="#000066">Ignoring Internet marketing</font></strong><br />A study by Nielsen online and web visible has revealed that 44% of the small businesses in US are not having websites. This is a very high number considering the extent of Internet penetration in the country.<br /><br /><strong style=""><font size="3" color="#666666">Even if they have a website, many of them are unable to leverage the benefits offered by Internet. Here are some reasons for it:</font></strong><br /><br /><font size="3" color="#000066">&nbsp; &bull;&nbsp;<strong style="">Do not update websites regularly</strong></font><br />Many businesses do not update their websites regularly. Customers are exposed to information that is two or three years old, and in some cases the content they display remains outdated. This leads to a loss of potential customers who browse their website for the latest products in the market.<br /><br /><font color="#000066" size="3">&nbsp; &bull;&nbsp;<strong style="">Neglect SEO</strong></font><br />Some businesses assume that setting up a website completes their Internet marketing strategy. They neglect techniques like SEO and PPC campaigns, which are essential in targeting their customers and increasing traffic to the website. Without making use of SEO techniques, a business fails to attract those customers who might genuinely be interested in its products.<br /><br /><font size="3" color="#000066">&nbsp; &bull;&nbsp;<strong style="">Perceive it to be expensive</strong></font><br />Though Internet marketing is inexpensive compared to traditional marketing strategies, many businesses perceive it to be expensive and beyond their financial reach (mainly due ignorance). If used effectively, a website also provides a platform for businesses to sell online.<br /><br /><strong style=""><font color="#000066" size="3">Below par customer service</font></strong><br />Businesses can make use of customer service as a good marketing strategy. Delighting customers will create a favorable impression in their minds and motivate them for repeat purchases. This would even encourage word of mouth advertising for your business. A business does well even during testing times when the customers are served politely, professionally and in a fair manner.<br /><br />A good marketing strategy guides a business in taking their products closer to the customers. Businesses must focus their marketing efforts in such a way that customers can easily relate the product or service to their requirements.<br /><br />By:&nbsp;<a href="http://www.articledestination.com/profile/Marketing-Guru/27725" title="" style="">Marketing Guru</a><br /><a href="http://www.articledestination.com/" title="" style="">Article Source</a>: http://www.articledestination.com<br /><br /><a href="http://www.goldwebtraffic.com" target="_blank">Gold Web Traffic</a> -&nbsp;<a href="http://www.barcelonaseo.com" target="_blank">SEO marketing</a><br /></div>  ]]></content:encoded></item><item><title><![CDATA[4 Important Reasons Why You Should Do International SEM]]></title><link><![CDATA[http://www.barcelonaseo.com/1/post/2012/01/4-important-reasons-why-you-should-do-international-sem.html]]></link><comments><![CDATA[http://www.barcelonaseo.com/1/post/2012/01/4-important-reasons-why-you-should-do-international-sem.html#comments]]></comments><pubDate>Fri, 20 Jan 2012 08:23:48 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.barcelonaseo.com/1/post/2012/01/4-important-reasons-why-you-should-do-international-sem.html</guid><description><![CDATA[Search engine marketing is the general term for doing website promotions and marketing with the intent of getting clients and visitors through the Internet specifically the search engines. Major examples of search engines are Google, Yahoo, MSN and Bing. A lot of successful companies are doing this kind of marketing.     A more speci [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph editable-text" style=" text-align: justify; "><a href="http://www.goldwebtraffic.com/online-advertising.html" target="_blank">Search engine marketing</a> is the general term for doing website promotions and marketing with the intent of getting clients and visitors through the Internet specifically the search engines. Major examples of search engines are Google, Yahoo, MSN and Bing. A lot of successful companies are doing this kind of marketing. <br /><br />    A more specific way to implement <a href="http://www.goldwebtraffic.com/online-advertising.html" target="_blank">SEM</a> is the International SEM. This is basically implementing SEM to local search engines. Understanding international SEM can really make a difference in your business. <font color="#000066" size="3"></font></div>  <div >  <!--BLOG_SUMMARY_END--></div>  <div  class="paragraph editable-text" style=" text-align: justify; "><strong style=""><font size="4" color="#000066">Breaking the Language Barrier</font></strong><br />One of the biggest challenges that most companies face is the communication problem with their audience and their own website. In local search engines, the language that is used is the language of that region or locality. When your website cannot translate to the language of that certain local search engine, you might lose potential customers big time.<br /><br /><strong style=""><font size="4" color="#000066">Increasing Flow of Traffic</font></strong><br /><br />This is fairly important since the main reason why people are implementing SEM is to get potential customers from the Internet. When your website is visible to local search engines, your traffic or website visitors will increase. This will lead to increased potentials clients and increase in revenue.<br /><br /><font size="4" color="#000066"><strong>Killing Your Competition</strong><br /></font><br />Competition is the indication that there is a potential income in the industry that you are in. When your website appears in many local search engines and your competitor&rsquo;s site is nowhere to be found, this will logically lead to more sales on your side and a possible business closure on the part of your competition.<br /><br /><strong style=""><font size="4" color="#000066">Generating More Revenue</font></strong><br /><br />This is the ultimate reason why businesses indulge in marketing and advertising. Generating more revenue will keep the business running.<br /><br /><a href="http://www.goldwebtraffic.com/online-advertising.html" target="_blank" style="">International SEM</a>&nbsp;is now one of the biggest kinds of advertising and marketing. Every business or website owner should in one way or another do this kind of marketing.<br /><br /><a href="http://www.goldwebtraffic.com/" target="_blank" style="">Gold Web Traffic</a>&nbsp;-&nbsp;<a href="http://www.goldwebtraffic.com/online-advertising.html" target="_blank" style="">SEM</a><br /></div>  ]]></content:encoded></item><item><title><![CDATA[Top 10 Sites to Do International Social Media Marketing]]></title><link><![CDATA[http://www.barcelonaseo.com/1/post/2012/01/top-10-sites-to-do-international-social-media-marketing.html]]></link><comments><![CDATA[http://www.barcelonaseo.com/1/post/2012/01/top-10-sites-to-do-international-social-media-marketing.html#comments]]></comments><pubDate>Fri, 20 Jan 2012 08:18:46 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.barcelonaseo.com/1/post/2012/01/top-10-sites-to-do-international-social-media-marketing.html</guid><description><![CDATA[The majority of people today use the Internet not to research for studies but to interact with their buddies online or purchase goods through social media sites. Social networking has been used by almost all the people in the world.&nbsp;Social networking sites have played a major role in shaping the website marketing world. In the  [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph editable-text" style=" text-align: left; ">The majority of people today use the Internet not to research for studies but to interact with their buddies online or purchase goods through <a href="http://www.goldwebtraffic.com/social-media-marketing.html" target="_blank">social media</a> sites. Social networking has been used by almost all the people in the world.<br />&nbsp;<br />Social networking sites have played a major role in shaping the website marketing world. In the previous years, when these sites were not yet known, web marketers do traffic generation through search engines only.<br /></div>  <div >  <!--BLOG_SUMMARY_END--></div>  <div  class="paragraph editable-text" style=" text-align: left; ">Now, with almost 70% of the traffic coming from social networking sites, a web marketer cannot really bypass this kind of marketing. So, to help you in determining which sites are greatest in terms of International social media marketing, I have compiled the top 10 social networking sites for you to do <a href="http://www.goldwebtraffic.com/social-media-marketing.html" target="_blank">social marketing</a>.<br />&nbsp;<br /><font color="#000066" size="3"><strong>10. Google +</strong></font><br />&nbsp;<br />Google+ was a project initiated by Google. You just need to have a Gmail email address and then you can create an account. Make sure you are 18 and above though.<br />&nbsp;<br /><font size="3" color="#000066"><strong>9. Hi5</strong></font><br />This site is actually not so popular in the US but very popular in some countries with 80 million members in more than 200 countries.<br />&nbsp;<br /><font size="3" color="#000066"><strong>8. Multiply</strong></font><br />This website is commonly used by people with business in mind. The most outstanding feature of multiply is the ability to create mini shopping sites to showcase products and services.<br />&nbsp;<br /><font size="3" color="#000066"><strong>7. Ning</strong></font><br />One nice feature about Ning is the ability to create groups of like minded people. This website is commonly used by activists and influencers in the world.<br />&nbsp;<br /><font size="3" color="#000066"><strong>6. Tagged</strong></font><br />This site is famous in people who enjoy uploading photos and tagging themselves and others. This is a great way to keep memories and update people on what is happening to you.<br />&nbsp;<br /><strong><font size="3" color="#000066">5. Bebo</font></strong><br />Bebo is the one of the most famous social media sites in UK, Australia, Poland, France and Germany. In marketing using this website, you can reach a millions of people outside the US.<br />&nbsp;<br /><font size="3" color="#000066"><strong>4. MySpace</strong></font><br />This website may not be common to ordinary users but this is still greatly use for business and marketing.<br /><br /><font size="3" color="#000066"><strong>3. LinkedIn</strong></font><br />This website is greatly used by professionals. If you are trying to target audience of the middle level, this website can generate traffic for you with less effort. Be sure to be professional though in dealing with people in this social media site.<br />&nbsp;<br /><strong><font size="3" color="#000066">2. Twitter</font></strong><br />This is the second most famous social networking website in this time. You can actually generate followers so easily that can generate traffic for your website.<br />&nbsp;<br /><font size="3" color="#000066"><strong>1. Facebook</strong></font><br />Facebook is undoubtedly the best social networking site to do International social media marketing. Facebook is like all the networking sites combined into one.<br /><br />&nbsp;So, there you have it. When you create accounts to the websites listed above and do your <a href="http://www.goldwebtraffic.com/social-media-marketing.html" target="_blank">International social media marketing</a>, I am more than sure that you can increase traffic in no time that eventually leads to more income.<br /><br /><a href="http://www.goldwebtraffic.com/social-media-marketing.html" target="_blank">Gold Web Traffic</a> - <a href="http://www.goldwebtraffic.com/social-media-marketing.html" target="_blank">Social Media Marketing</a></div>  ]]></content:encoded></item><item><title><![CDATA[The Difference between Social CRM and Traditional CRM]]></title><link><![CDATA[http://www.barcelonaseo.com/1/post/2012/01/the-difference-between-social-crm-and-traditional-crm.html]]></link><comments><![CDATA[http://www.barcelonaseo.com/1/post/2012/01/the-difference-between-social-crm-and-traditional-crm.html#comments]]></comments><pubDate>Fri, 20 Jan 2012 08:11:04 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.barcelonaseo.com/1/post/2012/01/the-difference-between-social-crm-and-traditional-crm.html</guid><description><![CDATA[Social CRM or Social Customer Relationship Management is CRM combined with social experience via the Internet. It is the collaborative business solution by interaction and transaction between customer and the organization itself using mediums l [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph editable-text" style=" text-align: left; "><a href="http://www.goldwebtraffic.com/what-is-a-social-crm.html" target="_blank" title="">Social CRM</a> or <a href="http://www.goldwebtraffic.com/what-is-a-social-crm.html" target="_blank" title="">Social Customer Relationship Management</a> is CRM combined with social experience via the Internet. It is the collaborative business solution by interaction and transaction between customer and the organization itself using mediums like Facebook, Web 2.0 sites, Twitter, etc or generally known as Social Media.<br />&nbsp;<br /><a href="http://www.goldwebtraffic.com/what-is-a-social-crm.html" target="_blank" title="">Social CRM</a> can mean different things to different organizations but in general, it is a strategy combined with software tools. It uses various tools to meet the solutions of the many business challenges involved in terms of their interaction to their customers.<br /></div>  <div >  <!--BLOG_SUMMARY_END--></div>  <div  class="paragraph editable-text" style=" text-align: left; ">Before the evolution of SCRM, there was the traditional customer relationship management. This was viewed as expensive and hard to implement by many of the businesses before. But, with the rise of Internet interaction and especially the inventions of social networking sites like Facebook and Twitter, the traditional customer relationship management has made a big leap of evolution.&nbsp;<br /><br />The following are the differences between TCRM and SCRM:<br /><ul style=""><li style="">TCRM is data-driven while SCRM is content-driven. This means that in SCRM, businesses put relevant contents to the social media sites to generally start interaction with the customers by giving solutions to their problems.<br /></li><li style="">TCRM is focused on processes while SCRM is focused on conversation through social media sites.<br /></li><li style="">TCRM involves the organizations departments. In SCRM everyone including the customer is involved in the business processes in many channels through the Internet.<br /></li><li style="">TCRM is operation focused while SCRM is people focused. SCRM gets the attention of customers by solving possible problems through blog posts, podcasts or Youtube videos.<br /></li><li style="">Customer has the capacity to interact with the organization through dynamic channels like social networking sites such as Facebook, Twitter and Youtube.</li></ul>Knowing what&nbsp;<a href="http://www.goldwebtraffic.com/what-is-a-social-crm.html" target="_blank" title="" style="">social CRM</a>&nbsp;is about is definitely a must for a company that is seeking for improved sales and better social customer interaction. The evolution of TCRM to SCRM really made a big change to the interaction between the customer and the businesses.<br /><br /><a href="http://www.goldwebtraffic.com/" target="_blank" title="" style="">Gold Web Traffic</a>&nbsp;-&nbsp;<a href="http://www.goldwebtraffic.com/" target="_blank" title="" style="">Barcelona SEO</a><br /></div>  ]]></content:encoded></item><item><title><![CDATA[How to Improve Your Online Reputation through Social ORM]]></title><link><![CDATA[http://www.barcelonaseo.com/1/post/2012/01/how-to-improve-your-online-reputation-through-social-orm.html]]></link><comments><![CDATA[http://www.barcelonaseo.com/1/post/2012/01/how-to-improve-your-online-reputation-through-social-orm.html#comments]]></comments><pubDate>Fri, 20 Jan 2012 08:01:23 -0800</pubDate><category><![CDATA[Uncategorized]]></category><guid isPermaLink="false">http://www.barcelonaseo.com/1/post/2012/01/how-to-improve-your-online-reputation-through-social-orm.html</guid><description><![CDATA[ORM or Online Reputation Management is the act of monitoring a reputation over the Internet. It can be a person&rsquo;s reputation or maybe a brand or business. Its goal is to eliminate negative criticisms by other people or customers to a busi [...] ]]></description><content:encoded><![CDATA[<div  class="paragraph editable-text" style=" text-align: left; "><a href="http://www.goldwebtraffic.com/what-is-a-social-orm.html" target="_blank" title="">ORM</a> or <a href="http://www.goldwebtraffic.com/what-is-a-social-orm.html" target="_blank" title="">Online Reputation Management</a> is the act of monitoring a reputation over the Internet. It can be a person&rsquo;s reputation or maybe a brand or business. Its goal is to eliminate negative criticisms by other people or customers to a business or brand especially in the Search Engines Results Page or SERP. It is through the elimination of such negative comments that would help the businesses and organizations increase potential customers and revenue.<br /></div>  <div >  <!--BLOG_SUMMARY_END--></div>  <div  class="paragraph editable-text" style=" text-align: left; ">The number of people getting into social media interaction is increasing by the day. Almost everyday, you see people talking about certain products or services through social media.&nbsp;<br /><br /><a href="http://www.goldwebtraffic.com/what-is-a-social-orm.html" target="_blank" title="" style="">Social ORM</a>&nbsp;is online reputation management through the usage of social media sites. Most of the times today, big social media sites like Facebook and Twitter get high amount of traffic. Because of that, search engines like Google and Yahoo tend to display results containing social media sites.&nbsp;<br /><br />There is really a need to implement&nbsp;<a href="http://www.goldwebtraffic.com/what-is-a-social-orm.html" target="_blank" title="" style="">social ORM</a>&nbsp;if you really care about your business. It can be used to replace websites talking negative things about your business displaying in SERPs. You can also use your social media profiles in interacting with your customers. In doing&nbsp;<a href="http://www.goldwebtraffic.com/what-is-a-social-orm.html" target="_blank" title="" style="">social ORM</a>, you will be able to monitor customer feedback over the Internet. This can result to more potential clients and generate more revenue.<br /><br />A lot of people need to implement this kind of online reputation management. Those who care about themselves are one of them. Essentially, you don&rsquo;t want negative comments and negative things to show up in search engine results page especially when they are talking about you, about your service or about your business in general. Imagine if a potential customer wants to buy your product and goes to the Internet to check reviews about your product, and then end up reading all those negative feedback about you, you just lost a gem.<br /><br />Essentially,&nbsp;<a href="http://www.goldwebtraffic.com/what-is-a-social-orm.html" target="_blank" title="" style="">social ORM</a>&nbsp;can really make a difference in your reputation online. So, start doing it now.<br />&nbsp;<br /><a href="http://www.goldwebtraffic.com/" title="" style="">Gold Web Traffic</a>&nbsp;-&nbsp;<a href="http://www.goldwebtraffic.com/" title="" style="">SEO BARCELONA</a><br /></div>  ]]></content:encoded></item></channel></rss>

